Latest DC Radio Ratings
The following content Is provided by Research Director.
This ratings period ran from JANUARY 8TH through FEBRUARY 4T
For the eighth straight survey HUBBARD News WTOP was #1 6+ (11.3-13.5). AMERICAN UNIVERSITY N/T WAMU stepped up to #2 and was back in double figures (9.8-11.0). HOWARD UNIVERSITY Urban AC WHUR ended a two-book slide as it stepped up to #3 (5.9-6.6). IHEARTMEDIA Alternative WWDC (DC101) inched up to #4 (4.8-5.4). It was paired with ATLANTIC GATEWAY Contemporary Christian WGTS, which rose from #6 with its best showing in over a year (4.5-5.4). Santa’s chosen station— IHEARTMEDIA AC WASH—dropped from #2 to #6 (10.1-4.9). That is the same share the station had in NOVEMBER. Your new cume leader was WTOP, which moved up to #1 with a 4.5% increase (814,600-851,200). The market was down 2.5%.
After taking the last two books off WAMU was back on top of the 25-54 leaderboard. It led WTOP, which was up two places to #2 with its best outing in over a year, by about a half share. WWDC repeated at #3, also with its largest share in over a year. WGTS moved up two places to #4 with—get this—its best book in over a year. WASH had its smallest share since SEPTEMBER as it fell from first to fifth. WHUR dipped to #6 with a slight decrease.
What is up with those 18-34 screen addicts? IHEARTMEDIA Country WMZQ stepped up to #1 and hit double digits with this crowd. IHEARTMEDIA Pop CHR WIHT (HOT 99.5) leapt from #8 to #2 as it ended a three-book slide. WHUR advanced three spaces to #3 with its highest share in over a year. WTOP dipped to #4 but with a solid increase. WASH dropped from #1 to #5, while a flat IHEARTMEDIA Classic Rock WBIG (BIG 100) slid from a tie at #3 to #6. WWDC was also last seen at #3. It fell to #7 and was tied with its polar formatic opposite WETA Classical WETA.
WTOP jumped from #4 to #1 18-49 with its best showing since AUGUST. WAMU was back at #2 as it rebounded from a down book, while WWDC repeated at #3 with a small share increase. WASH slid from #1 to #4. It was partnered with WGTS and WMZQ, which were previously an item at #6. Despite a small increase WHUR slipped two slots to #7.
