April Washington Radio Ratings
The following content is provided by the Research Director. This book ran from APRIL 2nd through APRIL 29th.
HUBBARD News WTOP was #1 6+ for the eleventh straight survey, all of which have been in double figures (14.3-12.9). AMERICAN UNIVERSITY N/T WAMU was in second place again as it extended its double-digit string to four (10.8-10.4). The leading music station this time was ATLANTIC GATEWAY Contemporary Christian WGTS, which rose from #6 to #3 with its best performance in over a year (4.6-5.7). HOWARD UNIVERSITY Urban AC WHUR dipped to #4 with its smallest share in exactly a year (5.8-5.4). iHEARTMEDIA AC WASH stepped down to #5 (5.1-5.0), while iHEARTMEDIA Alternative WWDC (DC101) slipped to #6 (4.8-4.9). WASH padded its cume lead with a 9.1% increase (795,700-868,200). The market was up by 0.5%.
WAMU was #1 25-54 for the fourth straight survey, the last three of which have been in double figures. WTOP remained at #2 and continued to trail the leader by about a share. WWDC rebounded from a down book to step up to #3, while WASH dipped to #4 with a slight decrease. WGTS inched up to #5 as it ended a steep two-book slide. iHEARTMEDIAPop CHR WIHT (HOT 99.5) slid from #5 to #8 with its lowest score since we were hallucinating about fruit.
WASH had its best Frosty-free 18-34 share in over a year as it rose from #4 to #1. This pushed two-time winner WTOPdown to #2. WIHT leapt from #5 to #3 as it halted a two-book slide. iHEARTMEDIA Classic Rock WBIG (BIG 100) dipped to #4 with its lowest mark since NOVEMBER. A flat WWDC moved up a spot to #5, while iHEARTMEDIACountry WMZQ fell from #2 to #6. It shed almost half its previous share.
WTOP was #1 18-49 for the fourth straight survey but was unable to extend its double-digit string to three. WAMUremained at #2 with a down book and was a half share off the pace. WASH repeated at #3 with its highest Frosty-free share in over a year, while WWDC was back at #4 with a modest share increase. WGTS rose from #8 to #5, while WHUR fell from #5 to #8.
