And Then There Were Four….More Christmas Flips
The march to all-Christmas continues across the region, with three more local stations hitting the holiday switch. Audacy’s WLIF (Today’s 101.9) in Baltimore officially made its annual move to wall-to-wall holiday music, a tradition the station has leaned into for years, and one that reliably delivers a big December ratings bump.
Out in the Panhandle, WVRC Media’s WLTF (Today’s 97.5) in Martinsburg has also gone full Christmas.
Today at 5 PM, iHeart Media‘s 97.1 WASH-FM Is scheduled to make the switch. Add these to Max Country’s early flip in October, and it’s safe to say the Christmas radio season Is now fully underway. Ho ho ho… 🎄📻
