Latest DC Radio Ratings
The following content Is provided by Research Director. This book ran from OCTOBER 16TH through NOVEMBER 12TH.
The thirst for information continued to drive the 6+ arena. HUBBARD News WTOP was #1 for the fifth straight survey (11.9–12.1). AMERICAN UNIVERSITY N/T WAMU remained at #2 (11.0–11.6). If you’re keeping score (and we do) nearly a quarter of all listening is flowing to just these two stations. HOWARD UNIVERSITY Urban AC WHUR was still the leading music station at #3. It had its best book since DECEMBER (6.6–7.0). iHEARTMEDIA Alternative WWDC (DC101) remained at #4 (5.5–5.0), while iHEARTMEDIA AC WASH was back at #5 (4.9–4.9). WTOPcontinued to lead the cume wars with a 2.6% increase (812,100–833,200). The market was off 1.9%. Market PUMM was down 1.5% from OCTOBER and up 17.2% from 2024.
WAMU was #1 25–54 for the eleventh book in a row and hit double figures for the fifth time during this run. WTOPrepeated at #2 with a slight increase. It was more than two shares behind the leader but led the third-place station by more than a share. That honor was bestowed on WASH, which moved up a slot with a slight increase. WWDC dipped to #4 as it surrendered about half of last month’s share increase. A flat ATLANTIC GATEWAY Contemporary Christian WGTSmaintained its presence at #5. Market PUMM was down 8.6% from last month but rose by 12.6% from a year ago.
WTOP moved up to #1 18–34 with a slight increase. It held a slim advantage over iHEARTMEDIA Pop CHR WIHT(HOT 99.5), which saw its two-book winning streak come to a close. A flat iHEARTMEDIA Country WMZQ remained at #3 but was paired with WASH, which stepped up from #4 with a small share gain. WHUR vaulted from #8 to #5 with its highest mark since JULY. WWDC slipped to #6 as it gave back all of last month’s share increase, plus a little extra. Market PUMM was down 5.4% from the previous survey but up a whopping 36.3% from last year.
For the eight straight survey spoken word dominated the 18–49 sphere as WAMU and WTOP were again #1 and #2, respectively. WASH was up two slots to #3 with its best showing since MARCH. WWDC dipped to #4, while two stations moved up and into a tie at #5. WGTS and WIHT had been at #6 and #7, respectively. AUDACY Spanish Contemporary WLZL (EL ZOL 107.9FM) fell from #4 to #9. Market PUMM was down 8.0% from OCTOBER but up 21.6% from 2024.
