Latest DC Radio Ratings
The following content Is provided by Research Director. This book ran from DECEMBER 11th through JANUARY 7th.
The news business continues to be very, very good as HUBBARD News WTOP was #1 6+ for the seventh straight survey (12.2-11.3). iHEARTMEDIA AC WASH rode the polar express up to #2 (8.7-10.1). Last year it was #3 with an 8.7 share. For the first time in well over a year AMERICAN UNIVERSITY N/T WAMU was not in double figures. The station stepped down to #3 (10.9-9.8). HOWARD UNIVERSITY Urban AC WHUR remained at #4 (6.0-5.9), while iHEARTMEDIA Alternative WWDC (DC101) was back at #5 (5.2-4.8). WASH cracked the one milllllion cume mark with a 19.8% increase (904,500-1,083,800). The station was not in that rarefied area a year ago. Market cume was down 0.8%. Market PUMM was off 5.8% from DECEMBER but up 20.4% from 2024.
WASH was #1 and in double figures 25-54 for the second book in a row. WAMU remained at #2 but with its smallest share since MARCH. WWDC stepped up to #3 despite a down book. WTOP dipped to #4 with its lowest score in over a year. WHUR was back at #5 with a small share loss. Market PUMM was down 6.5% from the previous survey and up 22.2% from last year.
WASH was back at #1 18-34 with a massive share increase. iHEARTMEDIA Country WMZQ also landed a huge share increase as it rose from #5 to #2. Despite posting its best number in over a year WMZQ was seven shares off the lead. Three stations were circling one another at #3. iHEARTMEDIA Classic Rock WBIG (BIG 100) held steady as it shed a bit of last month’s big gain. WTOP slipped from #2 with its lowest mark since APRIL. WWDC rose from #7 with its best outing since AUGUST. WHUR slipped into a tie at #6 with ATLANTIC GATEWAY Contemporary Christian WGTS. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) slid to #8 with its lowest total in over a year. Market PUMM was down 11.5% from last survey but up 19.2% from a year ago.
WASH was #1 and in double digits 18-49 for the second book in a row. WAMU was back at #2 with its lowest score since MARCH, while WWDC inched up to #3 with a slight decrease. WTOP dipped to #4 with its smallest share in a year. WHUR maintained its presence at #5 with a small share loss. Market PUMM was down 11.6% from DECEMBER but up 12.4% from 2024.
