Latest DC Radio Ratings
The following content Is provided by Research Director. This book ran from FEBRUARY 5ththrough MARCH 9th.
…and it had something to do with the partial government shutdown which happened in the middle of this book. That was good news for HUBBARD News WTOP, which was #1 6+ for the ninth book in a row and posted its largest share in over a year (13.5-15.2). AMERICAN UNIVERSITY N/T WAMU repeated at #2 with its best book since JUNE (11.0-11.8). HOWARD UNIVERSITY Urban AC WHUR was again the leading music station at #3 (6.6-7.0), while iHEARTMEDIA Alternative WWDC (DC101) remained at #4 (5.4-5.4). iHEARTMEDIA AC WASH stepped up to #5 despite landing its lowest number since SEPTEMBER (4.9-4.6). ATLANTIC GATEWAY Contemporary Christian WGTS slipped to #6 (5.4-4.3). WTOP was back as the cume leader with an 8.4% increase (851,200-922,600). The market was off 0.6%.
WAMU and WTOP were back at #1 and #2, respectively, 25-54. Both stations also achieved double-digit status (free donut territory). WWDC repeated at #3 but with a noticeable share loss. WASH was up to #4, while WHUR inched up to #5. Both stations had slight decreases. WGTS slipped two slots to #6 as it ended a strong two-book surge.
WTOP vaulted from #4 to #1 18-34, hitting double figures and nearly doubling its previous share. iHEARTMEDIACountry WMZQ dropped to #2 as it couldn’t match last month’s double-digit performance. WHUR held at #3 with its highest score in over a year. iHEARTMEDIA Classic Rock WBIG (BIG 100) jumped two spots to #4 with a slight increase, while WASH landed at #5 with a small decrease. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) fell from #2 to #6, giving back a big chunk of last month’s surge.
WTOP and WAMU again went #1 and #2 18-49, both in double digits. WHUR climbed from #7 to #3 with its best book in over a year. A flat WASH held at #4, while WWDC slipped to #5 with its lowest share since SEPTEMBER. WGTSand WMZQ, previously tied at #4, both dropped to #6 and #7 after a down book as they dropped to #6 and #7, respectively.
