Latest DC Radio Ratings
The following content Is provided by Research Director. This survey ran from MARCH 5th through APRIL 1st.
You may have noticed there’s a lot of news right now and this is the city where the news cycle is on a constant loop. HUBBARD News WTOP was #1 6+ for the tenth book in a row (15.2-14.3). AMERICAN UNIVERSITY N/T WAMUwas back at #2 (11.8-10.8). Despite both stations having “down” books they continue to rake in about a quarter of all the 6+ shares of listening. Astounding. HOWARD UNIVERSITY Urban AC WHUR was the leading music station again at #3 but with its smallest share since JULY (7.0-5.8). iHEARTMEDIA AC WASH stepped up to #4 with its best Frosty-free share since JUNE (4.6-5.1). iHEARTMEDIA Alternative WWDC (DC101) dipped to #5 (5.4-4.8) and was being closely pursued by ATLANTIC GATEWAY Contemporary Christian WGTS, which remained at #6 as it bounced back from a down book (4.3-4.6). WTOP still had the most listeners (922,600-927,200) – a 0.5% increase. The market grew by 3.1%.
WAMU was #1 25-54 for the third book in a row, the last two of which were in double figures. WTOP repeated at #2 though it could not quite duplicate last month’s double-digit feat. WASH stepped up to #3 with a strong share increase, while WWDC dipped to #4 with a modest share loss. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) advanced two spaces to #5 with a slight increase. WHUR stepped down to #6 with its smallest share in over a year. It was tied with WGTS.
WTOP repeated as the 18-34 leader but did exit double-digit territory. iHEARTMEDIA Country WMZQ was back at #2 with its second straight down book. It trailed the leader by a full share. iHEARTMEDIA Classic Rock WBIG (BIG 100) inched up to #3 with its best performance in over a year. Close behind was WASH, which rose to #4 as it rebounded from a down book. WIHT stepped up to #5 despite a small share loss. WHUR slipped from #3 into a tie at #6 with WWDC.
WTOP was #1 18-49 for the third straight survey, the last two of which were in double figures. WAMU remained at #2 with a slight decrease. The stations were separated by a very thin margin. WASH moved up a spot to #3 with its highest Frosty-free share in exactly one year. WWDC inched up to #4 with a slight decrease, while WHUR slipped to #5 with its lowest total since OCTOBER.
