May Washington Radio Ratings
The following content Is provided by Research Director. The MAY book ran from APRIL 30th through MAY 29th.
For the first time since last JUNE, HUBBARD News WTOP was not the leading 6+ station. If you’re keeping track, that’s a twelve-book winning string. The station dipped to #2 with its smallest share in over a year (12.9-10.2). Rising to #1 was AMERICAN UNIVERSITY N/T WAMU (10.4-11.6). Moving up from #6 to #3—and claiming leading music station status—was iHEARTMEDIA Alternative WWDC (DC101) (4.9-5.4). HOWARD UNIVERSITY Urban AC WHUR was back at #4 (5.4-5.2), while ATLANTIC GATEWAY Contemporary Christian WGTS slipped from #3 to #5 as it ended a strong two-book surge (5.7-5.1). iHEARTMEDIA AC WASH stepped down to #6 (5.0-4.9). Despite a 2.9% drop, WTOP was still your cume commander (868,000-842,500). The market was off by 0.6%.
For the fifth book in a row, WAMU was #1 25-54. The station also extended its double-digit share streak to four. WWDC moved up to #2 with its best outing since JANUARY but trailed the leader by three shares. WTOP stepped down to #3 with its lowest mark since Grandma was roadkill. A flat WGTS moved up to #4, while WASH dipped to #5 with its smallest share since SEPTEMBER.
Despite a significant share loss, WASH was back at #1 18-34. WWDC rose from #5 to #2 and was under a share behind the leader. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) repeated at #3, while iHEARTMEDIA Classic Rock WBIG (BIG 100) remained at #4. Both stations had modest share losses. AUDACY Sports WJFK (106.7 THE FAN) advanced from #8 to #5 with its best offensive performance in over a year. As recently as JANUARY the station was sitting at #15. WTOP fell from #2 to #7, losing more than half its previous share. Also coming in at #7 were WGTS, WHUR, AUDACY Classic Hits WIAD (94.7 THE DRIVE) and AUDACY Rhythmic CHR WPGC.
For the first time since NOVEMBER, WAMU was #1 18-49. WWDC went from #4 to #2 with its highest mark in over a year. However, it was more than two shares off the pace. This ended the four-book winning string for WTOP, which slipped to #3. WASH dipped to #4 with its smallest share since JULY. It was paired with WGTS, which stepped up from #5 despite a small share loss. WHUR rose from #8 to #6.
