November DC Radio Ratings
The following content Is provided by Research Director.
The top five slots on the 6+ chart were the same as last month. AMERICAN UNIVERSITY N/T WAMU was in its customary position with its usual double-digit share (11.8-11.7).
HUBBARD News WTOP was back at #2 but with its fourth down book in a row (9.1-8.9).
HOWARD UNIVERSITY Urban AC WHUR was again the leading music station, coming in at #3 (8.5-7.6).
With oncoming visions of sugar plums, iHEARTMEDIA AC WASH solidified its hold on the #4 position with its best outing since FEBRUARY (5.1-5.9).
Classical WETA remained at #5 (4.2-4.4).
CUMULUS N/T WMAL was up four places to #6 (3.6-4.1).
WASH added 4.0% to its already-market-leading cume total (727,200-756,600). The market was up by 1.4%.
Getting a head start on the holiday hoopla, WASH moved up to #1 25-54 with its best outing since APRIL.
This ended the two-book winning streak for WAMU, which dipped to #2.
WHUR repeated at #3 but with its best book since MAY, while WTOP rebounded from a down book to move from #8 to #4. Last month we had three stations huddled together, yearning to be free at #5.
iHEARTMEDIA Pop CHR WIHT (HOT 99.5) stood alone in that space with a slight decrease.
iHEARTMEDIA Alternative WWDC (DC101) dipped to #6 with its lowest score since the tintinnabulation of the bells was competing with our tinnitus.
iHEARTMEDIA Country WMZQ ended up at #7.
AUDACY Classic Hits WIAD (94.7 THE DRIVE) had its least productive outing in over a year as it dropped from #3 to #8.
It was tied with ATLANTIC GATEWAY Contemporary Christian WGTS.
When you’re hot, you’re hot. WIHT was both #1 and in double figures 18-34 for the second book in a row.
WHUR and WMZQ had been tied at #4. Each station posted its best book in over a year to end up at #2 and #3, respectively.
WASH vaulted from #8 to #4 with a rather large share increase.
WGTS stepped up to #5 as it ended a three-book surge. WAMU slid three places to #6 with its smallest share in over a year, while WIAD fell from #2 to #7 as it gave back most of last month’s massive share gain. It was tied with WWDC.
For the first time since APRIL, WASH was #1 18-49. The station had a two-share lead over cluster sister WIHT, which rose to #2.
It narrowly defeated WAMU, which went from first to third.
WWDC inched up to #4, despite a down book.
WHUR worked it from #9 to #5 with its highest mark since APRIL.
WIAD dropped from #3 into a tie at #7 with WMZQ.
