September DC Radio Ratings
This content Is provided by Research Director. The survey began on AUGUST 20TH and concluded on SEPTEMBER 16TH.
AMERICAN UNIVERSITY N/T WAMU was #1 6+ for the fifth straight survey. The station also landed in double figures for the 13TH time in the last 14 books (11.7-11.9). HUBBARD News WTOP was back at #2 (9.8-9.7), while HOWARD UNIVERSITY Urban AC WHUR was still the leading music station. It also landed its largest share since FEBRUARY (6.1-6.7). iHEARTMEDIA Alternative WWDC (DC101) stepped up to #4 with its highest mark in over a year (5.3-5.9). iHEARTMEDIA AC WASH dipped to #5 (5.6-4.9). The station was still the cume leader despite a 5.3% decline (822,500-778,600). The market was off by 0.5%.
WAMU was #1 25-54 for the ninth book in a row but failed to hit double figures for the first time since JANUARY. WWDC held steady at #2 with a slight decrease, while WTOP was back at #3 as it ended a two-book surge. WHURinched up to #4 with its highest score since DECEMBER. WASH stepped down to #5 with a small share loss.
Despite a slight decrease iHEARTMEDIA Classic Rock WBIG (BIG 100) moved up to #1 18-34. This ended the two-book winning string for WASH, which stepped down to #2 and was paired with WWDC (DC101), which posted its best number in over a year. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) was up to #4 thanks to its first up book since APRIL. Three stations were huddled together at #5. AUDACY Rhythmic CHR WPGC moved down a slot with a small share loss. URBAN ONE Urban Contemporary WKYS rose from #9 with its best book in over a year. A station that is actually licensed to the southern suburb of FREDRICKSBURG advanced from #15 to complete the triad. That was CENTENNIAL Hot AC WBQB (B101.5), which came close to tripling its previous number. WHUR dropped from a tie at #5 into an arrangement at #9 with WTOP.
WWDC (DC101) assumed control of the 18-49 demo with its largest share in over a year. WASH moved up to #2 with a slight decrease. This ended the four-book winning streak for WAMU, which slipped to #3 with its lowest mark in over a year. It was tied with WHUR, which moved up from #5 with its best showing since FEBRUARY. WTOP dipped to #5 with a slight decrease.
