WASH Surges in December DC Radio Ratings
The following content Is provided by Research Director. The December book ran from November 13TH through December 10TH.
HUBBARD News WTOP was #1 for the sixth book in a row (12.1-12.2), while AMERICAN UNIVERSITY N/T WAMU repeated at #2 (11.6-10.9). iHEARTMEDIA AC WASH went all holly and jolly on day two of the survey. That propelled the station from #5 to #3 (4.9-8.7). Last year it was #3 with a 7.3 share. HOWARD UNIVERSITY Urban AC WHUR dipped to #4 (7.0-6.0), while iHEARTMEDIA Alternative WWDC (DC101) stepped down to #5 (5.0-5.2). WASH increased its #1 cume total by 13.9% (794,200-904,500). The market was up 0.4%. Market PUMM was off 5.1% from NOVEMBER but grew by 19.9% from 2024.
WASH moved from #3 to #1 18-34 and narrowly defeated WTOP, which slipped to #2 despite landing its largest share since AUGUST. iHEARTMEDIA Classic Rock WBIG (BIG 100) vaulted from #7 to #3 with its, uh, biggest book in over a year. WHUR inched up to #4 with its highest score since MAY. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) slipped three places to #5 with its lowest total since JULY. It was paired with iHEARTMEDIA Country WMZQ, which dropped from #3. Market PUMM was off 6.5% from the previous survey but up 24.4% from last year.
WASH hit double figures 18-49 as it rose from #3 to #1. This ended the eight-book winning string for WAMU, which drifted down to #2. WTOP dipped to #3 with a slight decrease, while WWDC held firm at #4 as it bounced back from a down book. WHUR landed its largest share in over a year as it progressed from #7 to #5. WGTS and WIHT were last seen at #5. This time they arrived at #6 and #7, respectively. Market PUMM was down 5.1% from NOVEMBER but up 20.7% from 2024.
