Washington August Radio Ratings
The AUGUST survey ran from JULY 24th through AUGUST 20th. There were no major holidays, but it did feature a lot of heat and humidity.
Somewhere around the middle of the survey big things were happening in our NATION’S CAPITAL. You may have seen that on the news. Those events may have helped HUBBARD News WTOP stay on top of the 6+ leaderboard for the second straight survey. The station also landed its largest share in over a year (13.1-13.9).
AMERICAN UNIVERSITY N/T WAMU was back at #2 but with its lowest score in a year (11.2-11.0). When an 11 share is your floor, we think you’re in decent shape.
HOWARD UNIVERSITY Urban AC WHUR repeated at #3 but with its best outing since DECEMBER (5.8-6.8).
iHEARTMEDIA Alternative WWDC (DC101) was up to #4 with its first up book since APRIL (4.4-4.9). iHEARTMEDIA AC WASH remained at #5 but with its smallest share in over a year (4.6-4.3).
CUMULUS N/T WMAL (NEWSTALK 105.9) slipped from #4 to #7 (4.7-4.0). WTOP kept cume control despite a 3.7% decline (826,900-796,400). The market was off 3.0%. Market PUMM was down 0.3% from JULY but up 23.2% from 2024.
WAMU was #1 25-54 for the eighth straight survey and hit double figures for the third book in a row. WTOP remained at #2 with its highest score since FEBRUARY.
WWDC rebounded from a down book as it stepped up to #3, while WASH advanced to #4 as it halted a five-book slide. WHUR repeated at #5 with a slight decrease.
ATLANTIC GATEWAY Contemporary Christian WGTS returned all of last month’s large share increase as it fell from #3 to #7. Market PUMM was up 0.1% from the previous survey and 18.8% from last year.
WTOP was #1 18-34 for the fourth book in a row with its highest mark in over a year.
iHEARTMEDIA Country WMZQ also landed its largest share in over a year as it remained at #2.
WWDC repeated at #3 with a solid increase, while WASH rebounded from a down book as it moved up to #4.
Last month iHEARTMEDIA Pop CHR WIHT (HOT 99.5) and AUDACY Classic Hits WIAD (94.7 THE DRIVE) were huddled together at #7. Both stations were granted large share increases as they rose in tandem to #5. WHUR fell from #3 to #8 and was tied with WGTS. Market PUMM was up 5.1% from last month and 26.2% from a year ago.
WAMU led the 18-49 pack for the fifth straight survey.
WTOP held firm at #2 with its best outing in over a year.
The stations were about a half share apart. WWDC was up three places to #3 as it ended a steep two-book slide. WASH went from #7 to #4 as it bounced back from a down book. WGTS slipped to #5, while WHUR dropped to #6.
AUDACY Spanish Contemporary WLZL (EL ZOL 107.9 FM) fell from #5 to #12. It was paired with URBAN ONE Urban Contemporary WKYS. Market PUMM was down 1.8% from JULY but up 21.5% from 2024.
