WTOP Back At The Top Of The Latest Washington Radio Ratings
The following content Is provided by Research Director.
There was a seismic shift atop the 6+ leaderboard. For the first time in well over a year, AMERICAN UNIVERSITY N/T WAMU was not #1.
Though the station kept its long-running double-digit streak alive (11.3-10.4), the station dipped to #2.
Your new market leader was HUBBARD News WTOP, which was up for the third straight survey (9.5-10.7).
HOWARD UNIVERSITY Urban AC WHUR posted its smallest share since NOVEMBER (7.6-6.7) but remained a solid #3, sporting a huge lead over the rest of the field.
iHEARTMEDIA AC WASH ended a somewhat steep two-book slide (4.4-4.8) as it moved up to #4.
iHEARTMEDIA Alternative WWDC (DC101) advanced three spaces to #5 with its highest mark in over a year (4.2-4.5).
URBAN ONE Urban AC WMMJ (MAJIC 102.3/92.7) landed its lowest number in over a year (4.7-4.4) as it dipped to #6.
AUDACY Classic Hits WIAD (94.7 THE DRIVE) surrendered most of last month solid share gain (5.1-4.2) as it backed up from #4 to #7.
WASH reclaimed the cume crown with a 9.2% increase (687,200-750,700). The market fell by 2.4%.
WWDC made it back-to-back 25-54 wins with its highest score in over a year.
WAMU was back at #2 with a small increase and was nearly a share off the lead.
WASH repeated at #3 with a slight increase, while WTOP leapt from #7 to #4 with its best book in over a year. WIAD held steady at #5 with a small decrease, while WHUR dropped from #4 to #9 with its lowest total since SEPTEMBER.
It was moving month for the 18-34 players. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) landed its largest share in over a year and was flirting with double figures as it rose from #3 to #1.
AUDACY Rhythmic CHR WPGC also had its best book in over a year as it advanced from #8 to #2.
This ended the six-book winning streak for WAMU, which drifted down to #3 with its least productive outing in over a year.
WASH jumped from #9 to #4 as it avenged last month’s down book.
AUDACY Classic Rock WBIG (BIG 100) and WIAD had been sitting at #4.
A flat WBIG stepped down to #5, while WIAD dipped to #6 with a small share loss. It was now tied with URBAN ONE Urban Contemporary WKYS. Last month ATLANTIC GATEWAY Contemporary Christian WGTS leapt from #8 to #2. That was a brief fling as the station dropped to #9 this time. It was tied with WHUR, iHEARTMEDIA Country WMZQ, and WETA Classical WETA.
WWDC had its best 18-49 book in over a year as it repeated at #1. WASH inched up to #2 with a solid increase and was less than a share off the lead.
WAMU dipped to #3 with a small decrease and was joined there by WIHT, which arrived from #5 with its third up book in a row.
WPGC took two steps upward to #5 as it regained some of last month’s share loss. WIAD slipped to #6 with a slight decrease.
