Can Radio Turn Itself Around? Former CBS Radio CEO Dan Mason Weighs In
Listen here: Stream l Apple Podcasts l Spotify
On this episode of the DCRTV Podcast, Dan Mason explains what’s driving layoffs across major radio companies, why advertising dollars have shrunk, and why radio struggles to connect with younger listeners. Drawing on his experience with K-LOVE, he discusses what’s behind its success and what other broadcasters can learn from it. We also examine whether CBS News Radio could have been saved.
Dan takes us behind the scenes of Don Imus’s firing and explains why he believes Don Geronimo’s dismissal from WBIG was unfair and his comments were taken out of context. He also reflects on CBS Radio’s efforts to rebuild after Howard Stern’s departure, where the company’s thinking went wrong, and what he would have done differently.
Along the way, Dan recalls his pay as WPGC’s program director in 1978, reflects on what made Scott Shannon a great DJ and PD, and shares the skills and instincts that make a great Program Director.
Mentioned On The Podcast:
Transcript of Howard Stern ranting on Dan Mason
