June DC Radio Ratings
The following content Is provided by Research Director. This book ran from MAY 28th through JUNE 24th
As is usually the case in the city that is the focus of a lot of newsy information, the top two 6+ slots were occupied by information stations. AMERICAN UNIVERSITY N/T WAMU was #1 (11.6-12.5), while HUBBARD News WTOP was #2 (10.2-9.8). This was the first time in over a year that WTOP was not in double figures. HOWARD UNIVERSITY Urban AC WHUR became the leading music source as it stepped up to #3, ending a three-book slide (5.2-5.6). ATLANTIC GATEWAY Contemporary Christian WGTS rose to #4 (5.1-5.5), while iHEARTMEDIA Alternative WWDC (DC101) slipped from #3 to #5 (5.4-5.4). Despite a 9.5% drop, WTOP was still the cume leader (842,500-762,300). The market was off by 1.8%.
WAMU was #1 25-54 for the sixth straight survey and at double figures for the past five. WWDC was back at #2 but with its highest share in over a year. WTOP repeated at #3 but with its fourth down book in a row. A flat WGTS held steady at #4, while iHEARTMEDIA AC WASH remained at #5 with a small share loss. WHUR came in at #6 again with its best outing since FEBRUARY. Watch out for URBAN ONE Spanish Hot AC WLNO (LATINO 104.1/87.7). The station vaulted from #16 to #7.
Big news in the 18-34 race as iHEARTMEDIA Classic Rock WBIG (BIG 100) leapt from #4 to #1. This ended WASH’s two-book winning streak as it dipped to #2. WWDC stepped down to #3 with its first down book since JANUARY. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) went from #3 to #4 and was tied with WGTS, which arose from #7 with its highest mark in over a year. AUDACY Sports WJFK (106.7 THE FAN) returned most of last survey’s large increase as it fell from #5 to #9. Joining it there were WAMU, WHUR and GWET Classical WETA.
WAMU remained #1 18-49 and was dangerously close to hitting double digits. WWDC was still the #2 station but was three shares off the lead. WTOP remained at #3 but was forced to share as WGTS moved up a slot, again with its best book in over a year. WHUR inched up to #5, while WASH slipped to #6 with its lowest mark since JULY.
