Latest DC Radio Ratings
The following content Is provided by Research Director.
Last month the market was torn asunder as the leading 6+ station was not AMERICAN UNIVERSITY N/T WAMU. That honor was bestowed upon HUBBARD News WTOP.
Welp, order was restored as WAMU was back on top (10.4-10.5), while WTOP was back to its more customary #2 position (10.7-9.8).
HOWARD UNIVERSITY Urban AC WHUR was again the leading music station at #3 (6.7-6.4).
Coming in at a distant #4 once again was iHEARTMEDIA AC WASH (4.8-4.8).
iHEARTMEDIA Alternative WWDC (DC101) repeated at #5 (4.5-4.4).
WASH was still the cume leader (750,700-733,800) – a 2.3% decline. This was remarkably similar to the market’s 2.0% drop.
WWDC racked up its third 25-54 win in a row despite a slight decrease.
WAMU was back at #2. The stations were separated by about a half-share. WASH repeated at #3 with a small share loss.
URBAN ONE Urban Contemporary WKYS was up two places to #4 with a solid share gain. It was paired with iHEARTMEDIA Country WMZQ, which landed its largest share in over a year as it advanced from #10.
WTOP gave back most of last month’s rather large share increase as it slipped into a tie at #6 with AUDACY Rhythmic CHR WPGC.
AUDACY Classic Hits WIAD (94.7 THE DRIVE) fell from #5 to #9.
Say hello to your new 18-34 leader. WPGC moved up to #1 and landed its largest share in over a year.
iHEARTMEDIA Pop CHR WIHT (HOT 99.5) was last month’s leader but stepped down to #2 as it surrendered a good portion of its previous share. It was joined in that space by WKYS, which arrived from #6, also with its highest share in over a year.
WAMU dipped to #4 with its lowest mark in over a year. It was met there by a flat iHEARTMEDIA Classic Rock WBIG (BIG 100), which stepped up from #5.
WASH returned most of last month’s huge increase as it slipped to #6. It was tied with WWDC and ATLANTIC GATEWAY Contemporary Christian WGTS. Both of those stations moved up the chart.
WWDC was flat 18-49 but captured the 18-49 flag for the third book in a row.
WASH was back at #2 but the gap between the two stations expanded past the one-share mark.
WAMU repeated at #3 but was forced to share as WPGC moved up from #5 to forge the tie.
WKYS rose from #7 to #5 with its first up book since MARCH. WIHT slid from #3 to #6.
