Latest DC Radio Ratings
The following content Is provided by Research Director.
The power of the Claus was no match for the power of the spoken word. AMERICAN UNIVERSITY N/T WAMU was in its customary #1 6+ position again (11.7-12.1).
While HUBBARD News WTOP was back at #2 (8.9-9.0).
These two have topped the chart in every book this year.
iHEARTMEDIA AC WASH took the polar plunge in week #2. That moved the station up to #3 (5.9-7.3). Last year it was #2 with a 9.6 share.
HOWARD UNIVERSITY Urban AC WHUR dipped to #4 (7.6-7.0), while WETA Classical WETA remained at #5 with its highest mark since FEBRUARY (4.4-5.0).
iHEARTMEDIA Alternative WWDC (DC101) was not far behind as it rose to #6 with its best book in over a year (3.6-4.6).
WASH added another 8.1% to its leading cume total (756,600-818,200). The market was down 2.4%.
The top four 25-54 stations were unchanged from last month. WASH was #1 and WAMU was #2. Both stations had small share increases.
WHUR repeated at #3 but with its highest mark since APRIL.
WTOP remained at #4 as it accepted its best book in over a year.
WWDC stepped up to #5 as it halted a steep four-book slide.
iHEARTMEDIA Pop CHR WIHT (HOT 99.5) dipped to #6 with a slight decrease.
WASH rose from #4 to #1 18-34 and hit double figures. This ended the two-book #1 slash double-digit streak for WIHT, which was pushed down to #2.
Three stations were huddled around the Yule log at #3.
WHUR moved down a slot as it ended a robust three-book surge.
iHEARTMEDIA Country WMZQ remained in place with a slight decrease, while ATLANTIC GATEWAY Contemporary Christian WGTS rose from #5 with its best showing since JUNE.
’Twas the book before CHRISTMAS and WASH was already leading the 18-49 reindeer race. Sprinkle in some pixie dust, and the station remained on top with its third up book in a row.
WAMU stepped up to #2 with a small increase, while WIHT moved down to #3.
WWDC repeated at #4 as it bounced back from a down book.
WHUR held steady at #5 with its fourth up book in a row.
It had company as WTOP advanced from #9 to forge the tie with its highest share in over a year.
